The Lincoln Motor Company showed strong progress in 2014, with improved sales, new vehicles, the brand’s launch in China, introduction of Lincoln Black Label and an attention-grabbing ad campaign for the first-ever MKC featuring actor Matthew McConaughey.

Lincoln opened its first three stores in Beijing, Shanghai and Hangzhou today, officially unveiling The Lincoln Way, a unique new automotive ownership experience for Chinese luxury customers.

Lincoln officially launched in China today with its Lincoln MKZ and Lincoln MKC – the first of a new breed of global vehicles developed with today’s Chinese luxury auto customer in mind.

The all-new 2015 Lincoln MKC, which went on sale this spring, was named the Crossover Utility Vehicle of Texas by the Texas Auto Writers Association at its annual Truck Rodeo.

The 2015 Lincoln Navigator offers a fresh interpretation of the classic vehicle that created the full-size luxury SUV segment.

The 2015 Lincoln Navigator full-size sport utility vehicle, with a refreshed exterior design, refined interior appointments and more power and better handling than ever, will go on sale later this year with a starting suggested manufacturer’s retail price of $62,475, including destination and delivery charges.

Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, begins a new chapter in its nearly 100-year history today by bringing a completely new approach to luxury automotive ownership in China.

The 2015 Lincoln Navigator is out to make a statement. It’s using a blend of beauty and power to help them stand-out from the crowd. To enhance that beauty, Navigator Color and Material Designers are using Ziricote (Zer-ah-coh-tay) wood. A first in an automotive application, traditionally this wood is used on yachts, fine furniture and customized guitars, like those designed and built in Allen Park, Michigan by Gary Zimnicki.

You’ll find it in luxury yachts. Fine furniture. Premium acoustic guitars, too. Now you’ll see it in the new 2015 Lincoln Navigator.

Lincoln Motor Company will debut the all-new 2015 MKC and significantly refreshed 2015 Navigator utilities in South Florida at Barrett-Jackson Auction Company’s Palm Beach sale April 11-13.